GOVINDA’S GLOBAL
SRILA PRABHUPADA HAS GIVEN US THE FORMULA!
The Secret Formula - Starting Small
Start small by focusing on a unique, niche concept and keeping the menu simple (understand local audience needs and what resonates with them). Plus follow the 5 step recipe below!
Along with the restaurants, there can be “Bhaktivedanta Reading Room where all my books can be kept and people can come and sit comfortably and read. The people will like these restaurants and reading rooms. They will take them as non-sectarian.
– Subhavilasa das 3/16/77
Location
- Preferred on the temple premise
- A separate entrance is ideal
- Clear signage for visibility and accessibility
Decor and Vibe
- Spend but not haphazardly
- Cohesive and attractive design
- Music to enhance the ambience
Menu
- Begin with a simple and manageable menu
- Enhance with soups, salads, and desserts
- Offer it to the Lord, Prasadam!
Home Deliveries
- Enhance in-house revenue with home and office deliveries
- Leverage delivery partners such as Uber Eats, DoorDash, and Skip
Festivals
- Pop-Up Bistros at Festivals
- Booth at your temple’s events like Ratha Yatra and Janmastami
- Special treats and eats during Sunday Feasts